Life Insurance Advisor
Manulife Securites Investment Services Inc & Michele Hendriks Wealth Management Inc- operating as ROC Financial
Michele Hendriks is the founder and president of Michele Hendriks Wealth Management Inc which opened in January, 2012. She began offering financial services under the trade name "ROC Financial" in 2017 in order to better represent her team.
Michele has been in the financial industry for close to 20 years. She graduated from Brock University with degree in Business Administration and Psychology. She also graduated from Mohawk College with a diploma in Marketing. Her passion for finance was evident from a young age; there was never any question in her mind as to what career path she’d take. An advocate for ongoing education, she has since earned various designations including Certified Financial Planner and Registered Retirement Consultant. She also has an insurance licence in order to help clients protect themselves from the unexpected, secure their wealth and pass on a legacy in a tax efficient manner. She is very proud of the dedicated team she has in place at ROC Financial!
Having worked under a corporate banking model for years, Michele found too much emphasis was put on the sales goals of the corporation versus on the real needs of her clients. Her passion for helping people became compromised by corporate agendas outside her control. She left that environment in pursuit of one that would be more client friendly. Michele Hendriks Wealth Management Inc opened in January 2012 which was renamed ROC Financial in 2017. Michele chose Manulife Securities as her back-office support given their strong name and reputation in the financial industry. She can now continue to service her clients the way she believes they deserve to be serviced and leads her team to do the same. Limiting the amount of households and business clients she takes on also helps her to be fully attentive to the ongoing needs of her existing clients. Her passion in this regard is evident through numerous awards and recognition she’s received over the years, including being ranked in the top 2.5% of Manulife advisors across Canada in 2014.
While Michele doesn’t consider her business, “work”, she still makes time for other things she’s passionate about. Travelling with her husband and three children is the ideal “play” time. And she’ll never tire of golf, skiing, and time spent with family and friends. Michele is also involved in many community initiatives including fundraisers for United Way, Hospice Niagara, Rankin Run and Parkinson’s Society.
Bob entered the Insurance/Financial Planning Industry in 1975 and has been serving clients in the Niagara Peninsula ever since. He continually enrolls in industry courses and conferences to maintain industry standards that meet his clients’ expectations.
Bob has achieved three highly recognized industry designations: Certified Financial Planner (CFP), Chartered Life Underwriter (CLU), Chartered Financial Consultant (CH.F.C.) These designations provide advanced knowledge in Wealth Accumulation, Retirement Planning, Life/Health Insurance and Estate Planning. He continues to volunteer for many leadership and administrative roles and has been involved with the Canadian Association of Insurance and Financial Advisors, as well as his local church.
Bob’s dedication to family, community and business is appreciated by hundreds of clients and friends.
Debbi is a graduate of the McMaster University Michael G. DeGroote School of Business with an Honours Bachelor of Commerce degree and joined Michele's team as a licensed associate. She has been in the financial industry for over 17 years and earned her Certified Financial Planner (CFP) designation in 2006. Debbi takes pride in her work and enjoys helping clients reach their financial goals. Her enthusiasm is contagious!
Debbi has earned numerous awards including: Welland Tribune’s Reader’s Choice Award for Best Financial Planner and Business Link Niagara “40 under Forty Business Achievement Award”.
When outside the office, Debbi enjoys time with her husband and twin boys.
Joanne has over 10 years experience as an assistant. She holds a mutual fund license and a diploma in Business Accounting.
Joanne is a highly motivated and ambitious individual dedicated to meeting the needs of our clients. Client service is her area of expertise. Clients can rely on her for all aspects of service, including the ability to accept trade instructions. She is a true extension to the advisors in the office.
Outside the office, Joanne enjoys spending time with her two children.
Cody graduated from the Goodman School of Business at Brock University with an Honours Bachelor of Business Administration Degree – with a Finance Concentration. He joins ROC Financial as a Client Services Associate and is an integral part of ROC Financial's team approach when it comes to servicing clients. He is super friendly and is happy to help clients reach their goals.
Outside the office, Cody is involved with multiple sports including golf and hockey. He is also very involved in our community, volunteering for organizations in the Niagara Region and at his alumna, Brock University.
Michele Hendriks Wealth Management Inc- operating as ROC Financial
Congrats to Linda on her retirement as of August 30, 2018. I'm grateful for the many years of superior service that she provided for me and for our clients here at ROC Financial.