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Commitment to Value

Our actions are driven by trust, reliability, empathy, prudence, and innovation. We are committed to contributing positively to the quality of our clients’ lives, and their financial future. With respect and confidentiality, we will give priority to your goals and concerns and work exclusively for your benefit.


Michele Hendriks Photo
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Michele Hendriks

Michele Hendriks, CFP, FMA, RRC 

Senior Financial Advisor | Life Insurance Advisor,

Manulife Securites Investment Services Inc & 
Michele Hendriks Wealth Management Inc - operating as ROC Financial


Michele Hendriks is the founder and president of Michele Hendriks Wealth Management Inc which opened in January, 2012. She began offering financial services under the trade name "ROC Financial" in 2017 in order to better represent her team.

Michele has been in the financial industry for over 25 years. She graduated from Brock University with degree in Business Administration and Psychology. She also graduated from Mohawk College with a diploma in Marketing. Her passion for finance was evident from a young age; there was never any question in her mind as to what career path she’d take. An advocate for ongoing education, she has since earned various designations including Certified Financial Planner and Registered Retirement Consultant. She also has an insurance license in order to help clients protect themselves from the unexpected, secure their wealth and pass on a legacy in a tax efficient manner. She is very proud of the dedicated team she has in place at ROC Financial!

Having worked under a corporate banking model for years, Michele found too much emphasis was put on the sales goals of the corporation versus on the real needs of her clients. Her passion for helping people became compromised by corporate agendas outside her control. She left that environment in pursuit of one that would be more client friendly. Michele Hendriks Wealth Management Inc opened in January 2012 which was renamed ROC Financial in 2017. Michele chose Manulife Securities as her back-office support given their strong name and reputation in the financial industry. She can now continue to service her clients the way she believes they deserve to be serviced and leads her team to do the same. Limiting the amount of households and business clients she takes on also helps her to be fully attentive to the ongoing needs of her existing clients. Her passion in this regard is evident through numerous awards and recognition she’s received over the years, including being ranked in the top 2.5% of Manulife advisors across Canada in 2014.

While Michele doesn’t consider her business, “work”, she still makes time for other things she’s passionate about. Travelling with her husband and three children is the ideal “play” time. And she’ll never tire of golf, skiing, and time spent with family and friends. Michele is also involved in many community initiatives including fundraisers for United Way, Hospice Niagara, Rankin Run and Parkinson’s Society.

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Megan Hendriks

Megan Hendriks


At ROC Financial, we owe our success to the efficiency of organizational processes in order to exceed client expectations. Megan’s role is to work with Michele, Lindsay and our many external business partners to help maintain and grow this standard.

Megan graduated from Niagara College as a Graphic Designer. She spent many years honing her craft while working for various employers before deciding to change careers and join Michele, her Mom, in the financial industry. Her entrepreneurial skillset and her natural ability to connect with people makes her the perfect fit for ROC Financial.

In her spare time, Megan plays soccer and volleyball, volunteers for Big Brothers, Big Sisters and enjoys entertaining friends and family at her home. She is also an avid traveler.

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Lindsay Martens

Lindsay Martens


Lindsay is a highly motivated and ambitious individual dedicated to meeting the needs of our clients. She provides a welcoming face and voice, as ROC Financial's first point of contact. Behind the scenes, Lindsay is instrumental, processing trades under the direction of Michele and assisting Michele and Megan with various administrative and operational tasks. This is not the first time Michele and Lindsay worked together! They met and clicked many years ago while both worked for a local credit union.

Lindsay is a dedicated wife and mother to three busy kids. She juggles her "free" time between hockey practices/games, music lessons and many other kid related things! She also volunteers for her church.